Top 10 social networks to reconnect with the "New Class" of MBAs

Are you looking for a way to reconnect with MBAs your career service office has lost touch with? Social networks are the best source to find those graduates and rebuild meaningful relationships with them. Try interacting with them via:

1. Facebook: With over 1 billion active users and more than 42 million pages with 10 or more likes, Facebook is the perfect place to connect with MBAs. Your school/program should have its own Facebook page that candidates can “like” and get daily updates on relevant news and events. By creating an official Facebook page for your school, you can easily reach people who are specifically interested in what you have to say.

2. Twitter: Twitter is a proven marketing tool and an effective outreach device. Many schools have a presence on Twitter. And some even have multiple accounts, including an entire recruiter-oriented presence (i.e. @HBSRecruitMBA). Your candidates are already using Twitter to communicate, research, promote and personally brand themselves – you should be doing the same for your school’s/program’s brand. Take a moment each day to tweet about something relevant or interesting.

3. LinkedIn: Where Facebook is considered a more personal space, LinkedIn has been defined as the “professional” social network. Use LinkedIn to connect with students and alumni from your school. You should not only create a LinkedIn group for your program, but also create subgroups for each class year, to better connect (and stay connected) with your program’s job-seeking candidates.

4. Google+: Google+ is the ...

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Social Networks Impact on Job-Searches and Recruiting

Recently a few reports have surfaced with some interesting facts on social networks. These stats depict the importance of social media and how it will and is changing the world of job-hunting and recruiting:

• Average ages of social media users Twitter 31, Facebook 33, LinkedIn 39, MySpace 26
• 226 million job related searches on Google EACH MONTH
• 2/3 of the global internet population use social networks today (just recently eclipsed email as the top activity online)
• 300 million user profiles on FB (100 million new profiles in 6 months)
• 45 million user profiles on LI (1 million new users in 12 days)
• 200 million blogs on the internet (1 new blog every second)
• YouTube is now the #2 search engine on the web behind Google (not Bing, Yahoo, AskJeeves)
• 100 million videos viewed on YouTube every day (each person watches about 5 videos per month)
• 11% of the US population uses Twitter (3 million "tweets" per day)
• 100k+ employment websites on the internet
  

LinkedIn, Twitter And Facebook – How Can These Help In Your Job Search?

Facebook, Twitter and LinkedIn are extremely valuable job-search tools with today’s growing desire for instant information and dependency on networking. Facebook and LinkedIn fulfill the networking dependency. Twitter is better for delivering instant information.

Twitter has grown over 1000% in last year – mainly b/c of the celebrity presence. But this doesn’t mean it can’t be used as an effective job-search tool. Many companies have a presence on Twitter. And some of the bigger employers have multiple accounts, including an entire job/hiring-oriented presence (i.e. @CitigroupJobs, @VerizonCareers, @ibmbejobs). If job-seeking candidates can find these accounts, they can be some of the first interested job-seekers to apply for open jobs (increasing chances of getting hired).

Twitter can also be a more business-appropriate job search tool. Unlike Facebook, where “inappropriate pictures, videos, notes, and messages can be posted, Twitter is basically just answering the question “what are you doing?”. Most MBAs cannot get into any trouble answering this question (though there are of course some exceptions). In any case, most MBAs therefore are willing to use their personal Twitter account as a job-searching tool. (FYI – anyone using a personal Twitter account should be aware of tools like TweetDeck which allow you to separate the Twitter account you follow into groups – therefore allowing you to create a “job search group” that can be checked daily for new jobs and MBA job-related news).

For example: I am currently experimenting with Twitter to better promote MBAs to both employers and job-seeking MBAs. I have opened up 6 accounts to tinker with:

http://twitter.com/MBAFocus
http://twitter.com/hireMBAs
http://twitter.com/MBAalumni
http://twitter.com/jobs4MBAs
http://twitter.com/MBArecruiters
http://twitter.com/bskool

Some of these have just been opened, and are still a work in progress. But I plan on making all 6 URLs relevant and well-followed Twitter accounts with interesting information pertaining to selected audiences. Start following them today and please give feedback via Twitter or this blog. Any advice is welcome.

Why to Jump on the Bandwagon: Twitter, Facebook and LinkedIn

Most of you have friends on Facebook, and some of you are likely connected on LinkedIn, but have you jumped on the latest train leaving the internet networking station, Twitter? “Follow us on Twitter” – the new catchphrase sweeping the world. MBA Focus is now an active member on all three of these social networks, and we have found just like you will, that these websites are not only for social relations, but also for career connections. Just as a personal blog can boost your resume and help brand your name in your field, Twitter, Facebook and LinkedIn can significantly increase your chances at landing your dreamjob. After all, “you gotta know someone to be someone.” If that someone you want to be is an MBA with a high-paying job in the field of your choice, you better know someone to help you get there.

The Power of Networking

Networking has always been an important part of corporate careers, especially in the job search phase. Today, jobseekers and recruiters alike use networking websites, for the same reason they joined fraternities, attend conferences, and have daily lunch meetings to make new connections. Two of the top ten websites in the world (Facebook and Myspace) and dozens of the top 200 (including Twitter and LinkedIn) are solely based on the power of networking. The tools and services powered by MBA Focus are no different. MBA Focus offers MBAs the chance to connect with an exclusive network of the world’s top MBA employers. Those employers participate just the same, posting all their MBA-related jobs and searching thousands of MBA resumes and career profiles, realizing this rare opportunity to network with top MBA talent around the globe. Together, MBA Focus has created the world’s most exclusive MBA recruitment network, with over 50,000 job-seeking MBAs and alumni, and over 3,000 firms looking to hire that talent. Don’t miss out on this opportunity! Join the MBA Focus network today!

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