Utilize email marketing for employer branding

Having issues keeping your brand in front of job-seeking candidates? Wish current MBA students understood your company's culture? It's an important issue and often one of the biggest pain points for recruiters at both lesser-known and well-established brands.

Here are three tips to keep your employment brand in front of high-potential MBA candidates:

1. Create a message that describes your company culture and breaks down a typical day at the office. Include testimonials and links to videos of happy employees.

2. Clearly present what...

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